And, since 47 percent of Instagram’s users are between the ages of 30 and 49, you have the opportunity to target your content to your ideal audience. Engagement is much higher on Instagram than any other platform, surpassing Facebook by 10 times, Pinterest by 54 times, and Twitter by 84 times. Since Instagram is designed to be used on a mobile device it has the power to bring you closer to enrolled and prospective families. It’s likely that most of your prospective parents are using their phones to follow your school. The number of families using smartphones and tablets is growing every day.
Instagram might be the most important social media platform for schools today. This way, “Your family can engage with the garden, and you can see what’s growing or what the plants need as you walk by,” says Bryn Bird, a farmer at Bird’s Haven Farms in central Ohio.This is the first in a series on Instagram aesthetic trends for school marketers in 2020. Many people relegate veggie plots to backyard corners however, it’s important to situate your garden in an area that is truly part of your everyday life. To start, survey your yard for three things: proximity, drainage, and sunshine. When it comes to vegetable garden layouts, whether you’re a gardening novice or a masterful horticulturist, gardens that are both aesthetically pleasing and fruitful are well within reach. Brie Arthur, a bestselling author and horticulturist, notes, “The American way of vegetable gardening is often without design consideration at all.” According to the experts we spoke to, it doesn’t have to be that way. And don’t worry, there’s no need to choose between beauty and productivity. Look out your window: You may see frozen ground or wet, early-spring weather, but believe it or not, now is the time to start planning your vegetable garden layout.
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